How Tariffs Will Affect Subaru Vehicles

April 2nd, 2025 by

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With 2025 bringing new tariffs on imported vehicles, many Subaru shoppers are asking: Will these changes drive up the cost of a new Subaru? The answer depends on one key factor: where the vehicle is assembled.

These tariffs—taxes on vehicles built outside the U.S.—are meant to promote domestic production. But for buyers, they could lead to higher prices on certain Subaru models. The good news? Several of Subaru’s most popular vehicles are assembled in the U.S. and are not subject to these new import tariffs. Keep reading to learn which vehicles are affected and how these Subaru tariffs could impact your next purchase.

What Is a Tariff?

A tariff is a tax that the government places on goods imported from other countries, often designed to encourage domestic manufacturing. In the auto industry, tariffs can be imposed on fully assembled vehicles, or on individual parts and raw materials like steel, aluminum, or electronics. Tariffs on parts are expected to be in effect on May 2nd, 2025.

How Tariffs Affect Car Prices

So, how will tariffs affect Subaru prices in 2025? The answer depends entirely on where your vehicle is assembled. If it’s built outside the U.S., it could be subject to new tariffs, which would likely raise its price. Here’s how that may impact your purchase:

  • Higher Manufacturing Costs: Tariffs on steel, aluminum, and electronic parts can increase production costs—even for U.S.-assembled vehicles.

  • Market Uncertainty: Fluctuating policies make it difficult to predict pricing trends, creating pressure to buy sooner rather than later.
  • Increased Vehicle Prices: Automakers may pass these costs along to consumers.

  • Potential for Fewer Discounts: With tighter margins, manufacturers and dealerships may reduce special offers or incentives.

How Will Tariffs Affect Subaru Vehicles?

The impact of tariffs on Subaru vehicles will largely depend on where the vehicle is manufactured. Models built in the U.S. may see minimal pricing changes—unless they rely on imported parts subject to new taxes.

How to Get the Best Deal on a Subaru

Even with tariffs in the picture, you can still get a great deal on a new Subaru by shopping smart:

  • Take advantage of Subaru incentives: Look for national lease deals, low APR financing, or seasonal promotions.

  • Prioritize U.S.-built models: These vehicles are tariff-free and readily available at Bud Clary Subaru.

  • Explore Certified Pre-Owned: Subaru CPO models deliver excellent value with warranty protection.

  • Buy sooner than later: With potential for further market changes, acting now could help you avoid price hikes.

Stay Informed at Bud Clary Subaru

Our team at Bud Clary Subaru is staying up to date on all tariff developments and how they affect Subaru pricing. We’re here to help you navigate changes in the market and find the right vehicle for your needs—without the stress. Contact us today!

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